Service 02

META Ads
Built for Real ROAS

Full-funnel Facebook and Instagram ad campaigns engineered to turn ad spend into revenue. We handle everything from creative production to targeting strategy, A/B testing, and weekly optimisation - every dollar tracked to real outcomes.

Book a Free Ads Audit See What's Included

4.2x

Average ROAS delivered

14 days

First results visible

30%+

Hook rate on creatives

Weekly

Campaign optimisation

What's Included

Full-Service META Ad Management

Not just campaign setup. Every aspect of your paid social managed end to end so you can focus on the business.

🔎

Ad Account Audit & Setup

Full audit of your existing ad account or clean setup from scratch with correct pixel installation, conversion events, and tracking.

👤

Audience Research & Strategy

Deep research into your ideal customer using META's data, competitor analysis, and your own customer insights to build high-converting audiences.

🎬

Ad Creative Production

Scroll-stopping video and static ad creatives written and designed in-house, following a proven hook-agitate-solve framework.

🚀

Campaign Setup & Launch

Cold, warm, and hot retargeting campaigns structured with the right bidding strategy, placements, and budget allocation for your goals.

🧪

A/B Testing Framework

Systematic creative testing to continuously find the best performing hooks, formats, and offers - cutting losers and scaling winners.

📊

Weekly Reports & Strategy Calls

Every Monday you receive a performance report with ROAS, CPL, spend, and recommendations. Monthly strategy call included.

Our Framework

The 3-Campaign Structure We Run for Every Client

Stop running single campaigns and hoping. This proven structure captures buyers at every stage of awareness.

Campaign 01

50%

Cold Traffic

Broad targeting with Advantage+ placements. Best creatives go here. We let META's AI find your buyers - the creative is the targeting.

50% of budget

Campaign 02

30%

Warm Retargeting

People who watched 50%+ of your videos or visited your website. Different creative - they already know you. Push them to consider.

30% of budget

Campaign 03

20%

Hot Retargeting

People who clicked but didn't convert. Testimonials, urgency, objection handling. Highest ROAS campaign in the account, consistently.

20% of budget

How It Works

From Audit to Live Campaigns in 4 Steps

Step 01

Free Ads Audit

We audit your current ad account, creatives, and landing pages to identify exactly where budget is being wasted and where the biggest wins are.

Step 02

Strategy & Creative Build

We build your audience strategy, write ad copy, and produce the first batch of creatives ready for launch within 5 to 7 days.

Step 03

Launch & Learn Phase

Campaigns go live. We spend the first 2 weeks collecting data, testing creatives, and finding the winning combinations before scaling.

Step 04

Scale & Optimise

We scale the winners, kill the losers, add new creative variations monthly, and expand to new audiences as results compound.

Real Results

What Clients Achieved with Scalexa META Ads

Case Study: E-Commerce Brand

4.2x ROAS and 52K Instagram followers in 90 days

We combined a full-funnel META ad strategy with a precision creative testing framework. Cold campaigns used broad targeting and AI-driven delivery, while warm and hot retargeting turned interested audiences into buyers. The hook rate on top creatives averaged 38%, well above the 30% benchmark.

4.2x

ROAS achieved

52K

New followers in 90 days

38%

Average hook rate

90 days

Time to results

"Scalexa completely transformed our online presence. We went from invisible to the go-to brand in our niche in just three months."

Rahul Mehta, Founder & CEO

FAQ

Common Questions

We recommend a minimum ad spend of $1,500 per month to generate enough data for meaningful testing. Most clients see the best results between $3,000 and $10,000 per month. The management fee is separate to ad spend. We'll recommend the right budget based on your goals and market on the strategy call.

The first 2 weeks are a learning phase while META's algorithm optimises delivery. Most clients see measurable leads and sales within 14 to 30 days. ROAS typically improves significantly by month 2 and 3 as we identify winning creatives and audiences and scale them.

Yes. All packages include ad creative production - copy and design, with video production available on Growth and Scale plans. We follow a proven hook-agitate-solve framework and test multiple creative variations each month to continuously improve performance.

We analyse performance weekly and pivot quickly. If a creative or audience isn't working after 7 to 10 days, we cut it and test something new. Most underperforming campaigns fail at the creative level, not the targeting level, which is why our creative testing framework is central to everything we do.

Yes. We run campaigns across Australia, USA, UK, and UAE. Each market has different CPMs, audience behaviours, and creative norms, and we build strategies tailored to where your customers are. All reporting is in your local currency.

Get a Free META Ads Audit

In 30 minutes we'll review your current ad account (or your competitors'), identify where budget is being wasted, and show you exactly what a winning campaign structure looks like for your business.

Book My Free Audit Learn More First

Free 30-minute call. No commitment required. Response within 4 hours.